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VIGEO
CHANNEL MANAGEMENT SERVICES (VCMS)
OUR VISION
“To continuously lead in the delivery of value at the ever dynamic
brand/customer relationship matrix”.
SERVICE
DEFINITION
VCMS is one of the unique services, the Vigeo Marketing division
renders to its diverse clientele. VCMS is the Vigeo Channel Management
Services. It involves managing the totality of the interaction between
the brand and the consumer at the links
with the view of achieving total consumer satisfaction. Hence VCMS
utilizes these links to effectively communicate brand presence of
various corporate brands to their target audience.
THE
SERVICE OBJECTIVES
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Introduction of a service that offers a total management of brand/channels/consumer
interaction.
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To effectively manage the dynamics at the channels which is imperative
to building a strong brand equity.
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Create a platform which is a ready resource for gathering brand
user data.
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